Art Direction Design Code
I wanted to ensure that selecting a number to count was as simple as possible. Working closely with the user experience team, I created several early prototypes that helped solve which features to include in our site. I then worked on the design system, ensuring the UI was minimalist and easy to navigate.
Tap to watch a Count Video
Upon recording a video, a watermark was added with the number that was counted. Videos could then be shared on social media to make support even more visible. Videos were created by users all over the world from Nigeria to Brazil to Japan. Later that year, the bill was presented to the US Senate by Marco Rubio and later passed. Due to the success of Girls Count, ONE Campaign continues to use it as an active platform.