Design Motion Prototype
I created the animations in the site with a combination of code and After Effects– everything from the subtle details of the icons to the glamour videos of Beyoncé’s hair flowing and candles flickering. Lots of care was taken to establish the overall eerie supernatural tone. Animating the ouija board's planchette was particularly challenging as it married trigonometry with the art of motion design.
Within a few hours of releasing the site, the Beyhive and internet gods had already found it. Time Magazine wrote an article, “Let the Spirit of Queen Beyoncé Tell You Your Past Present and Future With This Flawless 'Beyonséance.’” Shortly thereafter, Refinery 29 got wind of it as well and published an article. The site continued to make it’s way across the internet fueled by hyped users sharing their questions and answers with Beyonseancéance.